Advocating for you. Sharing insights on the issues, policy wins and how they affect your business every day.

Advocacy Priorities


As global travel surges, our sector faces a critical workforce shortage, with hundreds of thousands of vacancies. To meet demand, we advocate for policies that will increase access to both domestic and international workers.

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Unchecked short-term rental growth in Canada’s biggest cities is a major contributor to the housing crisis. We advocate for measures to return these units to the housing market for all Canadians.

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Global Competitiveness

Despite the resurgence in global travel, Canada is losing ground as a destination of choice for international travellers. We advocate to boost Canada’s international competitiveness.

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HAC in Action

Federal Budget & Other Government Consultations

Through Federal Budget and other policy consultations, parliamentary committee appearances and meetings with government officials, HAC advocates for investments and policies that address the industry’s most pressing needs and challenges.

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Parliament Hill Day – #HAContheHill

Every year, hoteliers from across the country descend on Parliament Hill for #HAContheHill. This prestigious event raises awareness of key industry issues among Members of Parliament, Senators, and other influential political figures.

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Recent News

Interim President & CEO Appointment

As you all know, our President & CEO, Susie Grynol, will be leaving our Association in June. Our Board of Directors has moved swiftly to engage the services of a well-known executive search firm, a search committee has been appointed and the process to replace our leader is underway. We look forward to announcing a new President & CEO when our process is co….

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Hotel Association Of Canada Announces Resignation Of President & CEO, Susie Grynol

The Hotel Association of Canada (HAC) today announced the resignation of Susie Grynol from her position as President & CEO, effective June 3rd, 2024. During her 7.5 year tenure as President & CEO, Grynol spearheaded a remarkable turnaround strategy for the Association, boosting membership by 3,000% and elevating the Association’s presence and impact on th….

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North American Hotel Brands Increasingly Move Toward Sustainability Certification To Strengthen Commitment To Environmental Well-Being 

Major hotel companies are in collaboration with Green Key Global, as AHLA and HAC  solidify partnership deal to expand further into U.S. and Canada  The American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada (HAC) announced today that Green Key Global, the sustainability certification body for hotels, is now jointly operated….

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Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

Hotel Association of Canada Strategic Plan (2023-25)

HAC’s 2023-25 Strategic Plan outlines its vision, mission, and strategic objectives.

HAC Workforce Growth Strategy: Talent Lifecycle

Check out this infographic for 12 ways to invest in employee development at your hotel.

HAC Workforce Growth Strategy: The New Workforce Reality

More than half of Canada’s workforce are Millennials or Gen Z. Learn what’s important to them.

HAC Workforce Growth Strategy: Talent Lifecycle Phases

This infographic illustrates the and explains the five phases of the talent lifecycle.

HAC Workforce Growth Strategy: Quick Start Guide

Check out HAC Workforce Growth Strategy Quick Start Guide for 12 easy and inexpensive tips to attract and keep hotel talent.

Hotel Association of Canada Hotel Workforce Action Plan

The Hotel Association of Canada Hotel Workforce Action Plan provides an overview of the key pressures faced by the sector as well as recommendations to address the industry’s workforce challenges at every phase of the talent lifecycle (Attraction, Recruitment, Retention, Development, & Separation).


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