About Us

Hotel Industry Excellence: At Your Service

Who We Are

The Hotel Association of Canada is a national association dedicated to identifying and understanding the most critical challenges faced by our industry today. We bring together hospitality leaders and key stakeholders to collaboratively problem-solve and mobilize for action.

We translate complex industry data into actionable insights. Through strategic advocacy efforts, we advocate for legislative solutions that create policy impact, while elevating our membership base through innovative and sustainable programming to ensure our industry’s continued growth and success.

Our Vision

The hotel and lodging industry is recognized and respected for its leading contribution to people, communities, the economy, and the planet.

Our Mission

To enable the success of the Canadian hotel and lodging industry through trusted, impactful advocacy and strong member programs.

Meet Our Team

Our accomplished team of professionals executes with dedication, passion, and expertise, driving the HAC mission forward with precision and finesse.

Our Board of Directors

The Hotel Association of Canada is guided by the leadership and dedication of our esteemed Board of Directors, representing members from across the Canadian hotel industry.

Our Executive Leadership

The Executive Leadership Council ensures that regional considerations are seamlessly integrated into our advocacy efforts. This collaborative forum shapes the development and delivery of our strategic plans and facilitates the exchange of operational insights, fostering the promotion of best practices in governance and operations.

Recent News

Interim President & CEO Appointment

As you all know, our President & CEO, Susie Grynol, will be leaving our Association in June. Our Board of Directors has moved swiftly to engage the services of a well-known executive search firm, a search committee has been appointed and the process to replace our leader is underway. We look forward to announcing a new President & CEO when our process is co….

Read More
Hotel Association Of Canada Announces Resignation Of President & CEO, Susie Grynol

The Hotel Association of Canada (HAC) today announced the resignation of Susie Grynol from her position as President & CEO, effective June 3rd, 2024. During her 7.5 year tenure as President & CEO, Grynol spearheaded a remarkable turnaround strategy for the Association, boosting membership by 3,000% and elevating the Association’s presence and impact on th….

Read More
North American Hotel Brands Increasingly Move Toward Sustainability Certification To Strengthen Commitment To Environmental Well-Being 

Major hotel companies are in collaboration with Green Key Global, as AHLA and HAC  solidify partnership deal to expand further into U.S. and Canada  The American Hotel & Lodging Association (AHLA) and the Hotel Association of Canada (HAC) announced today that Green Key Global, the sustainability certification body for hotels, is now jointly operated….

Read More


Breaking down complex issues and key data into industry resources you can use to support workforce, housing and other hospitality needs.

Hotel Association of Canada Strategic Plan (2023-25)

HAC’s 2023-25 Strategic Plan outlines its vision, mission, and strategic objectives.


Become a HAC Member

Join Canada’s network of hoteliers. Access exclusive content, research and events to grow your business.